Archive for the ‘University of Oxford’ Category

Your country and your age might influence how you access news

July 10, 2012 Comments off

Your country and your age might influence how you access news
Source: University of Oxford (Reuters Institute for the Study of Journalism)

A report shows that Germans still prefer a newspaper, while online news has overtaken print and TV news as the most frequently used medium in the UK and US for those using computers, mobile phones and tablets for news.

One in five people in the UK now shares news stories every week through social networks or e-mail. However, the report also suggests out of the five countries studied, consumers in the UK were the most resistant to the idea of paying for online news.

The Reuters Institute Digital News Report, published today by Oxford University’s Reuters Institute for the Study of Journalism, is based on the findings of YouGov surveys in UK, US, France, Germany and Denmark. The report finds that more than a quarter (28%) of those surveyed in the US and UK access news via their mobile each week. Six out of ten tablet owners in the UK said they regularly accessed online news.

In the UK, mobile phone users are more concerned about the cost of accessing news (32%) than those who accessed news on a computer. Some 58% of tablet users, who are generally from a higher-income bracket, use the device to access news every week and are more likely to pay for news content; newspaper brands with paid apps did significantly better on a tablet than on the open internet.

Of those surveyed, four out of ten tablet users said accessing news on the device is a better experience than on a personal computer. Overall, in the UK only four per cent of those surveyed said they had paid for online news, while Denmark had the highest percentage (12%) of consumers, of the countries studied, who have paid for online news.

+ Full Report

See: Online News ‘Takes Off in US and UK While Most Germans Prefer a Newspaper’ (Science Daily)


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