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Archive for the ‘Scarborough Research’ Category
The Road Ahead — Media and Entertainment In The Car
December 21, 2011
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The Road Ahead — Media and Entertainment In The Car
Source: Scarborough Research
Although radio remains the king of all in-car media, the in-car media and entertainment landscape is becoming far more complex with a myriad of new technologies and devices being launched. In this study, Scarborough Research, Arbitron, and Edison Research team up to examine the current digital devices and platforms being used in cars, and provide an in-depth comparison of music and radio listening options. In addition, this free study includes marketing insights on consumer demographics, interest in new in-car technologies, and the audio platforms most highly valued by users.
+ Full Study (PDF)
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