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Random Acts of Kindness: Why Kind, Human Brands Will Thrive in a Connected Economy
March 11, 2011
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Random Acts of Kindness: Why Kind, Human Brands Will Thrive in a Connected Economy
Source: trendwatching.com
RANDOM ACTS OF KINDNESS | For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. For brands, increasingly open communications both with and between consumers (especially online), means that it’s never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care.
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