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Consumer Postal Council Market Comparison #3: Pieces of Advertising Mail per Person

October 21, 2011 Comments off

Consumer Postal Council Market Comparison #3: Pieces of Advertising Mail per Person (PDF)
Source: U.S. Consumer Postal Council

Does it seem like all you find in your mailbox anymore is junk mail? If you live in Canada, Switzerland, or the United States, then that just might be the case Americans receive the most pieces of advertising mail per person among the countries in the U.S. Consumer Postal Council’s Index of Postal Freedom, nearly twice as much as third-place Canada, according to an analysis of 2008 Universal Postal Union data. In that year, the average American received 320 pieces of advertising mail — more than six per week.

However, according to U.S. Postal Service data, the number of pieces of advertising mail per American has fallen by about 55 pieces since then. Since 2005, advertising mail per person has fallen by more than 20 percent in the United States.

The Swiss receive nearly as much advertising mail as Americans — just 14 pieces per person less. In 2008, Swiss Post delivered 2.3 billion pieces of advertising mail to the nation’s 7.5 million people.

Germans and Canadians also received more than 100 pieces of advertising mail per person.

See: Index of Postal Freedom

Categories: business and economics, consumer issues, lists and rankings, U.S. Consumer Postal Council
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