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The Stained Glass Ceiling: Social Contact and Mitt Romney’s ‘‘Religion Problem’’

May 23, 2012 Comments off
Source:  Political Behavior

Why did Mitt Romney face antagonism toward his Mormon religion in the 2008 election? Using experiments conducted in the real time of the campaign, we test voters’ reactions to information about Romney’s religious background. We find that voters were concerned specifically with Romney’s religious affiliation, not simply with the fact that he is religious. Furthermore, concern over Romney’s Mormonism dwarfed concerns about the religious backgrounds of Hillary Clinton and Mike Huckabee. We find evidence for a curvilinear hypothesis linking social contact with Mormons and reaction to information about Romney’s Mormonism. Voters who have no personal exposure to Mormons are most likely to be persuaded by both negative and positive information about the Mormon faith, while voters who have sustained personal contact with Mormons are the least likely to be persuaded either way. Voters with moderate contact, however, react strongly to negative information about the religion but are not persuaded by countervailing positive information.

+ Full Paper (PDF)

Hat tip:  PW
Categories: elections, Political Behavior, political process, religion and spirituality, social and cultural issues

When Corrections Fail: The persistence of political misperceptions

November 30, 2011 Comments off

When Corrections Fail: The persistence of political misperceptions (PDF)
Source: Political Behavior (forthcoming)

An extensive literature addresses citizen ignorance, but very little research focuses on misperceptions. Can these false or unsubstantiated beliefs about politics be corrected? Previous studies have not tested the efficacy of corrections in a realistic format. We conducted four experiments in which subjects read mock news articles that included either a misleading claim from a politician, or a misleading claim and a correction. Results indicate that corrections frequently fail to reduce misperceptions among the targeted ideological group. We also document several instances of a “backfire effect” in which corrections actually increase misperceptions among the group in question.

Categories: Political Behavior, political process, psychology and sociology
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